BRANDING:
“Cat Video Festival”
Project while working at Hubbard Broadcasting, specifically with pop-culture station/brand myTalk107.1
Minneapolis, MN
Event design lead for this annual event, including:
-Logo
-branding system
-signage (sandwich boards, booths, stage, map, etc)
-social media design templates
-slides for pre-event
-video stills (designating cat-egories)
-merchandise
-digital and print marketing materials
-on-site interactive activities with brand
-Snapchat geofilter
The Cat Video is presented by myTalk107.1 and the St. Paul Saints (as I write this is still an ongoing annual event). I led and produced branding and graphic content for this event while working at Hubbard as myTalk’s designer, a dream come true!
You can watch the video here.
The integrated campaign was across many platforms, including but not limited to: Logo, Social Media, Environmental Signage, Website, Merchandise, Video (the stills), Slideshow, and a Snapchat geofilter.
The team that put on the hugely successful Cat Video Festival was a great at collaborating on ideas and everyone truly felt like a part of the project. There was a great deal of direct creative exchange of ideas about the user experience, environmental design and production; I am confident this is what lead to such a successful event. From the reveal on social media, to the marketing campaign leading up to the event, to the guest experience at the event, every step felt very integrated and a part of a clear brand.
I'm very appreciative to have been on the team that put on this event for our community! Especially because I LOVE cats!