Hip My Trip
Product design, management, branding, marketing, production.
From 2017-2019 I ran a successful project, Hip My Trip which was creating custom designed maps for people to remember their sentimental trips.
This was an all encompassing project- starting with the ideation and including branding, website, and marketing.
What made my maps unique was showing the actual route- so the organic shape of the roads/train tracks/etc. I use this organic shape in the branding to reinforce the uniqueness and value of Hip My Trip.
Marketing was primarily through social media- sharing travel-related content while also sharing maps I created for others and their travel stories. Hip My Trip's Instagram shares images from customers' trips to create a community around the love of travel and geography.