Branding Package
Sweetlife Lane
White Bear Lake, Minnesota
🍭SweetLife Lane is a candy (and more!) shop in downtown White Bear Lake, Minnesota, USA. It opened in spring of 2019.
This was an all encompassing branding project starting from scratch. Designing for a candy shop- another dream come true!
Elements created:
Logo design (from hand drawn type)
Branding kit
Custom icon illustration (+ icon pattern)
Outdoor signage- mockups + files, sandwich boards leading to store entrance
Indoor mockups to help with picturing interior before actually painting the walls
Social media design- templates and campaigns
Seasonal campaigns within the brand
Web design- Customized Wordpress template (by my parter and I, under Little Eye)
SweetLife Lane has been an incredibly fun brand to work with and develop!
To be honest, I don’t have the best mockups here of all we created together. This is something I’m working on to show all the fun things we did.
This is an example of a branding package where we start from scratch and create all the elements you need to get your projects launched and running!
If you’d like to learn more about this process, contact me.